Reimagining the Brand Experience for a Boutique Hotel
As part of a comprehensive rebranding project for a boutique hotel, I took the liberty of elevating their guest experience through thoughtful and cohesive design solutions. This involved creating new menus for the hotel’s restaurant, spa, and guest rooms, each crafted to reflect the elegance and unique charm of the brand.
The new restaurant menus feature a refined aesthetic, harmonizing with the hotel's ambiance while enhancing the dining experience. I also designed a specialized wine menu and a sophisticated drinks menu, each tailored to guide guests through a curated selection of offerings with style and clarity.
For the spa and guest room menus, I proposed a fresh, minimalistic design approach that aligns with the hotel's serene and luxurious environment, ensuring that every detail speaks to comfort and quality.
Additionally, I suggested a new direction for their social media communication, aiming to create a consistent visual narrative that captures the essence of the hotel. This strategy will help attract new guests while engaging existing ones, showcasing the hotel’s unique offerings and atmosphere through compelling and curated content.
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